We are the kids' truck brand from t-shirts to skateboards...
Luca718kids is inspired by and named after a boy who loves trucks more than anything. Luca was born with a cleft palate and speech development was difficult for him.
One day, he mimicked the sound of a firetruck, and it was discovered that Luca had a deep connection to trucks.
Luca's fascination with trucks provided inspiration and motivation to develop his speech and language skills. As a family, we followed trucks all around Brooklyn, and our big city.
When Luca was 3 years old, he and his papa saw a truck for sale. Within a year, their family wound up buying their very own 1981 classic Kenworth big rig.
Keep on Truckin' became the family's mantra to support Luca and encourage him to never give up.